Why Feedback Fails

Published March 5, 2020
This article is a part of The Global Leadership Summit Faculty Spotlight series where we feature content from the upcoming #GLS20 speakers. This is a great opportunity to get a taste of what to expect from these amazing leaders!


We are thrilled to have our friend Marcus Buckingham return to the stage for #GLS20. A Summit favorite, Marcus will unpack his counterintuitive new book Nine Lies About Work: A Freethinking Leader’s Guide to the Real World. Watch this video to learn his surprising critique of the feedback culture and why he says feedback doesn’t work 🤯.


The belief in the necessity of feedback is based on three beliefs—all of which are wrong.

There’s an insidious practice that’s been snaking its way through organizations in the past years; and it’s called Feedback. We’ve all been told we need to get better at delivering feedback, accepting feedback and improving ourselves because of it. We’ve even been told that feedback is the best—sometimes the only—way to improve ourselves and grow.

But if you’ve read my article with Ashley Goodall in Harvard Business Review, you know that’s a myth. Feedback might stop you from making mistakes, but it will never help you excel. And it is high time we stopped pretending that it does.

This video originally appeared on marcusbuckingham.com.


Join Marcus Buckingham and others for The Global Leadership Summit on Thursday and Friday, August 6-7, 2020. Get ready for your two-day infusion of fresh ideas, actionable concepts, leadership principles and heartfelt inspiration from a world-class faculty at a location near you!

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About the Author
Marcus Buckingham Is one of our incredible 2020 faculty members for the The Global Leadership.

Marcus Buckingham

Best-Selling Author; Global Researcher

The Marcus Buckingham Company

Marcus Buckingham is a global researcher, thought leader and leading expert on talent, focused on unlocking people's strengths, increasing their performance and pioneering the future of how people work. A former senior researcher at Gallup Organization, he now guides the vision of ADP Research Institute as Head of People + Performance. He is the author of nine books, including First Break All the Rules, and Now Discover Your Strengths, two of the best-selling business books of all time. His latest release—Nine Lies About Work: A Freethinking Leader’s Guide to the Real World —takes an in-depth look at the lies that pervade our workplaces and the core truths that will help us change it for the better.

Years at GLS 2004, 2007, 2017